OUGD601: Context of Practice 3 - Weinschenk 7 Principles

Susan Weinschenk Ph.D

I watched this video by Human Factors International featuring the voice of Susan Weinschenk. In the video Weinschenk gives her 7 principles to create an engaging website. I used this video within my essay as it gave great insight into human motivations. 

7 Principles:

1. If you give people too many choices and they won't choose at all.

2. Social Validation

3. Scarcity

4. Food, Sex or Danger

5. Power of faces

6. Story

7. Commitment


Principles used within essay:

1. If you give people too many choices and they won't choose at all. Chapter 1

3. Scarcity. Chapter 1

4. Food, Sex or Danger. Chapter 1

5. Power of faces. Chapter 1