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OUGD601: Context of Practice 3 - Branding

I have chosen to re-design the UI of the Morrisons grocery website because it seems to have the poorest UX of the top 4 supermarkets. In order to do this I will need the Morrisons brand guidelines which is proving difficult to find.

The only way that I can use the colours for Morrisons is to take the logo and use the colour picker tool on illustrator and photoshop to attempt to keep the colours the same. I did, however find the font which is used within the Morrisons branding.





Re-brand

Landor Associates also did a re-design of the Morrisons brand which gave the supermarket a new lease of life. The old Morrisons logo was abit tired and made the supermarket look dated so the introduction of a new logo really helped the Morrisons brand in becoming more modern and up-to-date.



The case study from the Landor website explains how the agency overcame the challenges of the brief and also explains their reasoning behind their design decisions.

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