OUGD601: Context of Practice 3 - Synthesis

I have written my dissertation about the practice of User Experience and User Experience Design. I focussed on Human Motivations and the psychological factors of website design. I then wrote about website navigation with links to real-life navigation and the similarities and differences between the two, I chose to focus this area on websites with large content matter such as online grocery shopping.

The practical element of my CoP3 submission is a proposed re-design of the Morrisons online grocery website. I used some of the principles within my essay such as use of Faces to entice a user and grab their attention. I also used images of food which all human beings are hard wired to recognise. I also created features such as the trolley button that users can control themselves. Within my essay I wrote about how users which they could have the control over the website and the ways in which designers can cleverly convince them that they have it. By creating the trolley feature as a drop down or fold away button it allowed me to have control of the design aesthetic and also allowed the user to control what information they wish to see. I also used images within my navigation to ensure that users understood the language used by Morrisons.

Overall, I am very happy with the final outcome and feel that I have been able to turn over a new leaf within my creative practice and I found something to aim towards within the rest of my career.